Hotels with soul
created with intention

“After years of traveling—first as a backpacker, then as an entrepreneur and investor—I stayed in all kinds of hotels: from luxury chains to ‘lifestyle’ concepts that promised a lot but delivered little.

In Mexico, and in many destinations across Latin America, there isn’t a well-executed national chain in the affordable luxury segment.

Brada Collection was born to fill that space. It’s a brand that dignifies affordable luxury, respects both the guest and the investor, and puts design at the service of the experience. Because I looked for it, and I didn’t find it.
So I decided to create it.”